House of Eudora

Privacy Policy

Last updated: 9 December 2025

1. Introduction

House of Eudora is a trading name of Datrics Ltd. We are committed to protecting your privacy and handling your personal data in an open and transparent manner.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at houseofeudora.com and make purchases from us.

For the purposes of UK data protection laws (including the UK GDPR and the Data Protection Act 2018), Datrics Ltd is the data controller.

2. Information We Collect

We collect and process the following personal information:

Information you provide directly:

  • Contact information: Name, email address, delivery address, and phone number when you place an order
  • Payment information: Payment card details are processed securely by our payment provider, Stripe. We do not store your full card details
  • Communications: Any information you provide when contacting us via email or our contact form
  • Newsletter subscription: Email address if you sign up for our mailing list
  • Quiz responses: Preferences and answers if you complete our product recommendation quiz

Information collected automatically:

  • Usage data: Pages visited, time spent on site, and how you navigate our website
  • Device information: Browser type, operating system, and device type
  • Location data: General geographic location based on your IP address

3. How We Use Your Information

We use your personal information for the following purposes:

  • Processing orders: To fulfil your purchases, process payments, and arrange delivery
  • Communication: To send order confirmations, shipping updates, and respond to your enquiries
  • Marketing: To send newsletters and promotional offers (only with your consent)
  • Improving our service: To analyse website usage and improve our products and user experience
  • Legal compliance: To comply with legal obligations and protect our rights

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: Processing necessary to fulfil orders and provide our services
  • Consent: Marketing communications and non-essential cookies
  • Legitimate interests: Website analytics, fraud prevention, and improving our services
  • Legal obligation: Tax records and compliance with applicable laws

5. Cookies and Tracking

We use cookies and similar technologies to improve your experience on our website. You can manage your cookie preferences through the cookie consent banner shown when you first visit our site.

Types of cookies we use:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: Help us understand how visitors use our website (Google Analytics)

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

6. Third-Party Services

We share your information with the following trusted third parties:

  • Stripe: Payment processing - Stripe Privacy Policy
  • Resend: Email delivery service for order confirmations and newsletters
  • Google Analytics: Website usage analysis (with your consent) - Google Privacy Policy
  • Vercel: Website hosting

These providers process data on our behalf and are contractually obligated to protect your information.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil your orders and provide customer support
  • Comply with legal obligations (e.g., tax records for 6 years)
  • Resolve disputes and enforce our agreements

Marketing data is retained until you unsubscribe or request deletion.

8. Your Rights

Under UK data protection law, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data (subject to legal obligations)
  • Restriction: Request limitation of processing
  • Portability: Request transfer of your data to another service
  • Object: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent at any time for consent-based processing

To exercise these rights, please contact us at hello@houseofeudora.co.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Secure HTTPS encryption for all data transmission
  • PCI-compliant payment processing through Stripe
  • Limited access to personal data on a need-to-know basis
  • Regular security reviews of our systems

10. International Transfers

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK authorities.

11. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or by email.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.